Porter’s Lotion is a venerable brand – cherished by generations since 1931. The website for their products was seriously outdated, and the e-commerce engine was clumsy. The company has a strong mail order business but they wanted to increase their internet sales, as well as make their website responsive to mobile devices. We were also asked to keep aspects of the brand’s historical feel, but add slight modern touches.
- Relaunched December, 2017
- Built in Magento 2.0
- Full data/customer migration
- Tracked sales conversions from digital ads
- Copy & Design
- Social media
- Digital Advertising
- Mailchimp Marketing
Porter’s Lotion e-commerce site was built with Magento 2.0. All inventory, customer info and sales data was migrated from their in-house phone order system and previous website. Now, all historic information was in the new CMS.
Social Media pages, email marketing and paid digital advertising were all revamped.
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