EXPLORE TV IN A NEW WAY
I worked on 3 separate projects for Rovi – each provided assistance in launching new interactive cable guides to its customers. Additional campaigns were also created for its affiliate partners to create excitement in the industry.
Please select one of the following links to learn more:
ROVI TOTALGUIDE | ROVI DTA GUIDE | ROVI INTEGRATED SEARCH
Rovi’s TotalGuide™ increases cable customers satisfaction by offering simple, centralized and intuitive access to multiple content types: broadcast, premium, Internet-based and personal. In addition, TotalGuide enhances the consumer experience through rich TV listings, enhanced data and imagery, as well as extended multimedia.
Rovi hired me to write all consumer marketing copy for the product launch including direct mail tactics, online advertising scripts, consumer ads, store copy and training/sales guides. I conveyed Rovi’s search and recommendations technologies and stressed the fact that TotalGuide helps consumers discover new programs in a number of new ways.
STB is the version for the Cable Set Top box. xD is the version for iPAD.
Consumer Reference Guide (Brochure)