EXPLORE TV IN A NEW WAY
We’ve worked on a number of projects for Rovi – each provided assistance in launching new interactive cable guides to its customers. Additional campaigns were also created for its affiliate Cable TV companies to create excitement in the industry.
Scroll down to see work involved in the launch of ROVI TOTALGUIDE, ROVI DTA GUIDE and ROVI INTEGRATED SEARCH
Rovi’s TotalGuide™ increases cable customers satisfaction by offering simple, centralized and intuitive access to multiple content types: broadcast, premium, Internet-based and personal. In addition, TotalGuide enhances the consumer experience through rich TV listings, enhanced data and imagery, as well as extended multimedia.
We developed consumer marketing copy for the product launch including direct mail tactics, online advertising scripts, consumer ads, store copy and training/sales guides. We conveyed Rovi’s search and recommendation technologies and stressed the fact that TotalGuide helps consumers discover new programs in a number of new ways.
STB is the version for the Cable Set Top box. xD is the version for iPAD.
TotalGuide Consumer Reference Guide (Brochure)
TotalGuide Consumer Postcard (Back)
Interactive Banner Campaign
ROVI DTA GUIDE