Finally, a fashionable fix for belt flap.
Brooklyn-based creative Swalé turned to his own imagination and artistry to create beltbar. “Some of us appreciate
a good belt,” says Swalé. “And when we find one we love – especially one that’s worn-in perfectly – we want to make
it last forever.” Product design was not an expertise, so he pulled from his own sense of fashion to create a clean, classic
design that not only solves the problem but also enhances personal style.
When it came to product launch, Herculean helped Swale with a multi-tiered press campaign directed at fashion editors and blogs. This included crafted design and copy for a brochure and email campaign as well as a beautiful press kit that was sent to over 200 influencers.
beltbar E-Mail Campaign