Larry Burnett is a seasoned creative marketing and branding professional with over 15 years experience. Larry was a senior creative at HBO for 7 years where he worked on the creative strategy for program advertising, sales collateral and affiliate marketing campaigns. His grasp of the new media world also made him integral in launching many of HBO’s new products, including HBO GO, HBO Mobile, HBO On Demand and HBO Podcast.
Larry got his start working at ad agencies in the late ‘90s, specializing in building music sites for such clients as CMT, The Nashville Network and New Line Cinema. He became the manager of AOL Music and helped build the brand from the ground up.
He has been consulting recently for a wide range of clients. Among his recent accomplishments include rebranding Verizon’s website and online ordering system for its $5.3 Billion divestiture to Frontier Communications, re-launching all of Verizon’s consumer email tactics and helping Rovi launch a new Entertainment Search and Discovery system for advanced Cable Set-top boxes and iPads. He also has recently launched a number of e-commerce sites using the Magento platform.
Larry is the recipient of many industry awards from Promax/BDA, CTAM, Webby and Yahoo Music.